By Dennis Bunnik
- 15 September 2016
May 2016 sees the launch of the Council of Australian Tour Operators first ever advertising campaign. It seeks to raise awareness among the travel agency community of the new CATO member registration numbers as well as the benefits of using Australian based CATO members for client bookings.
Earlier this year each member’s registration number was incorporated into their CATO logo. You will start to see these appear on the backs of brochures, email signatures and supplier invoices. They are a sign that you are dealing with a professional business committed to the Australian travel industry.
The adverts focus on the peace of mind gained from dealing with Australian-based CATO members for your client bookings. CATO members deliver knowledge, trust, integrity and support to your clients. This campaign also encourages travel agents to check whether all their suppliers are CATO registered and if they are not, then ask why.
CATO members are experts in their fields whether that be a specific destination/region or a particular type of travel. More importantly they also know the Australian market and the specific needs of Australian travellers to that region.
However it is the on-holiday support that really sets CATO members apart. In this uncertain world it is reassuring to know that help is only ever a local phone call away. CATO members, through their extensive and long term relationships with in-market suppliers have robust support and crisis management systems in place. When a crisis event happens these systems are immediately implemented to ensure the safety and wellbeing of clients and the dissemination of up to date information relevant to your clients.
CATO recently updated members on the topic of crisis management at a full day forum which included talks by leading industry experts. This included speakers from DFAT, Qantas, Sydney Airport and Covermore Insurance as well as a panel discussion of CATO members. This event also saw the launch of the CATO Crisis Management Plan which was developed by Dr David Beirman.
This forum was the first of a series of planned members’ education seminars as outlined in CATO’s recently updated strategic plan. As part of this plan the organisation’s website will currently being upgraded to include a full search facility by destination, type of travel as well as the new member registration number. Stay tuned for more details.
In the meantime any non-CATO tour operators wishing to join should do so as soon as possible so that applications can be assessed prior to the upcoming AGM to be held in Sydney on Wednesday 15th June. For further details on membership and the AGM please contact Peter Baily.
CATO members are specialists who work in conjunction with licensed travel agents to make the customers’ journey a better and safer experience.
To maintain the highest possible product and service standards, CATO provides a forum for members to meet regularly and exchange views.
CATO acts as a representative body for its members and is in regular contact lobbying both State and Federal Governments.