Credit: Tourism Fiji, Likuliku Lagoon Resort -Aerial view.
CATO Accreditation Program
The Council of Australian Tour Operators (CATO) accreditation program is a fit-for-purpose scheme specifically for the land-supply sector (tour operators and wholesalers) of the Australian travel industry developed in conjunction with the CATO Member Code of Conduct.
The CATO Member Code of Conduct provides operational guidance for members in order to demonstrate their professional standing within the global travel ecosystem and expectations, around high standards of product and/or service delivery through sustainable best practice..
To be eligible for CATO Accreditation, full member tour operators and travel wholesalers must:
All members must maintain insurance coverage relevant to the size of their organisation that includes (but not limited to):
CATO Accredited Members are expected to adhere to the CATO Member Advertising Code of Conduct when marketing and advertising travel goods and services.
CATO Accredited Members are expected to adhere to the CATO Member Code of Ethics when dealing with the public.
The annual renewal of CATO membership is acknowledgment that a participant (member) is aligned with, understands, and complies with all aspects of the CATO Member Code of Conduct, and is compliant with all obligations relating to financial reporting relative to the jurisdiction in which the member is domiciled.
Representing members on industry needs
Extensive reporting on outbound leisure travel data
Provision of educational needs for member success
Networking events, magazines, awards and PR