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CATO Touring Academy

The CATO Touring Academy will revolutionise the way travel agents understand and sell land-based holiday packages.

Through CATO's comprehensive certification programme, travel agents embark on a personalised e-learning journey to become certified touring specialists. This journey not only enhances their knowledge and skills at their own pace but also enriches their ability to effectively market and sell diverse travel experiences.

A Unique Opportunity for CATO Members

As a valued CATO member, you now have an exclusive opportunity to directly contribute to this transformative educational experience.

For an initial development fee followed by an annual hosting fee, members can create and integrate your own brand or destination-specific training module into the CATO Touring Academy.

This initiative enables you to:

  • Showcase Your Brand: Highlight your products, unique selling points (USPs), and best sales practices through custom content, including videos, images, and quizzes.

  • Create Your Virtual BDM: Equip travel agents with the knowledge to effectively promote and sell your offerings, enhancing your brand's visibility and appeal.

  • Brand Exposure: Your module will serve as an elective part of the certification process, allowing agents to earn points towards their CATO accreditation by completing your training.

How to Get Involved:

  1. Register Your Interest: Express your interest in creating a brand-specific module by emailing us:

  2. Content Creation: Utilise our easy-to-follow guidelines and templates to develop your module, ensuring it aligns with the CATO Touring Academy's standards for excellence and relevance.

  3. Engagement and Feedback: Once your module is live, you'll receive regular reports on travel agent engagement, allowing you to measure the impact of your training and refine your approach as needed.

Join Us in Shaping the Future of Travel Education

The CATO Touring Academy is more than just a certification programme—it's a collaborative effort to elevate the travel industry's standards, spearheaded by CATO's commitment to excellence and innovation. By participating in this initiative, you're not only enhancing the skill set of travel agents but also positioning your brand at the forefront of the industry.

"Inspiring innovative & sustainable travel"

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